McFarlane Toys Goes Digital

Press Release:

McFarlane Toys, the toy company founded by famous comic book creator Todd McFarlane, will be releasing its first-ever digital collection featuring classic McFarlane Toys’ characters including Spawn, The Redeemer, and The Clown, with the first release being the SPAWN LAUNCH SERIES. This exciting collection allows fans to purchase and engage with action figures in a whole new way.

The digital collectibles will be available on on December 1, 2022. All drops will be available first on, as physical and digital products, or on McFarlaneToys.Digital as digital-only releases. The custom digital storefront was built by the Rarible Protocol and will be released on Polygon. The digital collectibles can be held in any Polygon-supported digital wallet.

The digital assets will be released across the McFarlane Toys portfolio concurrently with their physical counterparts, bundled with physical, or as digital-only releases. Important pieces from McFarlane Toys’ thirty-year history will be released as digital-only. This new and exciting detailed content has been created by the same artists and development teams that work with AAA game studios like Sony, Riot Games, Infinity Ward, Treyarch, EA, 2K, and many more.

In conjunction with this, McFarlane Toys is launching a new Buy to Earn Program.

Buy to Earn Program
Consumers that place an order for $100 or more at the McFarlane Toys Store during November, and use the promo code *DIGITAL* at checkout will receive 5% off their order and also one SPAWN LAUNCH SERIES digital collectible. Additionally, the top 500 McFarlane Toys Store spenders during November will also receive three SPAWN LAUNCH SERIES digital collectibles. This is the first ever McFarlane Toys Digital collection, featuring appearances from Spawn, The Redeemer, and The Clown. Collect the whole set for secret rewards.

At launch on December 1st, McFarlane Toys will release a viewer app on PC featuring gallery spaces that consumers can build and decorate. This also includes sharing features, and gamification. Everything consumers do in the app with their collection will earn them experience points to unlock exclusive rewards and drops. The digital collectible marketplace is accessible through McFarlaneToys.Digital.

“We have seen the emergence of digital collectibles as a new way to engage with fans and the toys they love. This unique space allows us to build a better platform and digital experience that can only enhance the traditional art of collecting and create a collector space that can house an infinite number of toys,” said Stephan Tetrault, COO of McFarlane Toys.

Grammy-and Emmy-winning producer/director Todd McFarlane, Spawn’s creator, is the creative force behind McFarlane Toys, one of America’s top action figure manufacturers. McFarlane Toys has become an industry leader, redefining the action figure market’s standards and a licensee of world-class brands and leading global franchises.

MEDIA CONTACTS Cristy Collins,